2-Tier Sales Strategy


Increase Sales By Giving
Consumers Greater Value And
More Product Choices.



Our two-tier sales strategy – offering our Swisspers Premium Product with a private label product – has proven to be a successful way to grow sales in the category.


Swisspers Premium Products target a broad audience that includes both males and females as well as those consumers looking for high quality, luxurious products.


By giving a wider array of consumers more product choices and different price points, retailers expand their consumer base and sell more product – ultimately achieving incremental growth over the long term. The chart on this page illustrates this point – showing sales growth with and without the Swisspers Premium Product over a seven-year period.